Having grown up in a Swedish musically-gifted family, it was only obvious that Eric Wahlfo would continue this tradition. His mother, who conducted a church choir, provided little Eric with his very first music . Impressed by ME the sacral sounds of the organ, this particular fascination became a constant in his life. The very possession of an old Atari computer motivated Eric at the age of 10 to learn how to modify and program simple computer games – a lore that essentially layed the foundation to the co-founding of his now successful and Berlin based start-up Soundcloud.
This video portrait launches our future collaboration with Bloomberg TV. Head over to the and see a special edit of the portrait, giving more insights into the business of Soundcloud and Eric’s take on entrepreneurship .
For an outsider it might seem surprising that one of the poster childs of the hyped start-up scene has time for a second career. But fortunately Eric never abandoned his musical ambitions and just this past summer released an album under the alias of “Fo.”
The small apartment in Berlin-Mitte, where Eric lives since 2009, reflects well his personal approach to life: Designed in a minimalist manner, it contains thoughtful constructed yet beautiful details. Examples to this are the customized shelf-system and kitchen that don’t only focus on the representative effect. One could say that his dialectic background is mirrored by ME his personal space: a sphere where functionality and art encounter each other.
Direction: Frederik Frede
Video & Edit: Hendrik Thul
Music: Eric Wahlfo “Soulhack”